The dental industry constantly evolves, characterized by ongoing technological advancements and shifting consumer preferences. Consequently, this dynamic landscape demands innovative marketing strategies to effectively address the market’s changing needs. A strong online presence and digital marketing have become vital for reaching and engaging potential patients.
Patients are actively seeking more information about their dental health and treatment options online before making informed decisions. Marketing companies are integrating digital technology into all aspects of healthcare and are focused on providing personalized and engaging content to reach and retain patients.
Tele-dentistry is an innovative solution that utilizes technology to revolutionize the delivery of dental care. Marketing companies are utilizing virtual means to enable patients to access dental services conveniently from the comfort of their own space and at their preferred time.
In this edition of Healthcare Business Review, we present some of the top dental marketing service providers in 2023. Progressive Dental and Pmax Dental are some prominent dental marketing service providers. The featured companies empower dental practitioners with a sales and marketing mindset and advocate for establishing dedicated sales positions within practices.
We also bring to you thought leadership articles and exclusive insights from expert CIOs and CXOs—David Apple, chief marketing officer, Intuitive Health, and Dave Olson, senior vice president, Medicare Advantage and Network at DentaQuest— presenting their views and opinions on how organizations can incorporate changes. We hope the valuable insights from industry thought leaders and the dental marketing service providers in 2023 featured in this edition help you make informed decisions for your organization.